New Feed the Pig™ Campaign Encourages Young Working Americans to Save

The AICPA, state CPA societies, and the Ad Council have a new public service announcement campaign that extends the reach of the CPA profession’s award-winning 360 Degrees of Financial Literacy. Through this campaign, millions of young working Americans will be encouraged to Feed the Pig.™

Meet Benjamin

The campaign’s icon, Benjamin Bankes, a traditional childhood piggy bank transformed into an attention-grabbing icon, inspires 25-34 year olds to reignite the savings habit by taking small, easy steps to take control of their finances. Through a variety of media -- TV, radio, print, Web, and outdoor advertising, such as billboards and bus kiosks -- the campaign’s call to action, Feed the Pig, reinforces the message to get reacquainted with the piggy bank concept and to save and build long-term financial security. 

To begin taking these small steps, the target audience can find free financial information and tools by visiting www.FeedthePig.org.

The Feed the Pig campaign builds on the success of 360 Degrees of Financial Literacy, the profession’s pro bono effort to educate the American public, from school children to retirees, on financial topics that apply specifically to their stage of life. 

About the Ad Council

The Ad Council is a private, nonprofit organization that marshals volunteer talent from the advertising and communications industries to deliver critical messages to the American public. The Ad Council has produced, distributed, and promoted thousands of public service campaigns on behalf of nonprofit organizations and government agencies.

Get Involved

Look for more ways you can get involved in PICPA’s Feed the Pig activities in the coming months. Also, for more financial literacy resources and programs, see the Financial Literacy Resources for Members page on this site.

Feed the Pig™ is a trademark of the American Institute of Certified Public Accountants.